“FairEnds” which creates custom-made lettering cap with various materials and colors based in Missoula, Montana.
The owner, Ben, who used to work at a design farm in Brooklyn started FairEnds in 2011 with his mutual friend, Martin, who still lives in Brooklyn. When they started their company, they put their manufacture in Los Angeles, California and base their office and studio in Missoula. The reason why they chose Missoula is that he used to live there when he was a student and also met his wife here, but also the most important thing is that once you get yourself out there, you will see extraordinary nature in front of you.
And yes, he is also a cyclist. Even before he started FairEnds, he was deeply connected with bicyclists on the west coast and others around and that is the base he built up on.
He is riding Jeremy Sycip custom-made bike and while we riding and talk together, we found out that we have lots of common friends. I wondered why we didn’t meet before.
Currently, he runs his own farm with his wife out of Missoula city. They grew various kinds of vegetables and grains so that they also sell their original hot sauce made in the farm at FairEnds.
Their speciality is not only making caps and selling them, but also imagine how the caps and the nature around will fit each other. Ben lives in Montana, which has vast nature spreading all over the places, on the other hand, Martin lives in New York surrounded by buildings and cars everywhere. Because of the two different types of situation they live, they make various kinds of caps which fit people who live in any places in this world. Their production concept is to make something simple and putting affordable price on it.
They use cotton, wool, flannel, twill, nylon and etc. We can also order the custom-made cap only for cotton basic body type with felt letter on the front. All these things are made and pressed one by one in their studio, Missoula.